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These materials are client IP and are not for distribution in any other capacity. Thanks!

Art Direction + Conceptual Work

Eloctate

Micro8 Introduction/Partnership Video

  • Purpose: to introduce the partnership of Eloctate and Microhealth (an app for the hemophiliac community that helps track infusions, incidents, and connect/inform their HCPs) and explain the overall use of the Micro8 app

  • Responsibilities: concepts, storyboard, client presentation, and art direction

Consumer Launch

  • Purpose: to launch Eloctate, a new hemophilia product

  • Responsibilities: Eloctate Consumer art lead; management and presentation of materials including ads, e-mails, direct mailers, videos, sales aids, e-details, interactive booth videos, and websites

Consumer Launch video

  • Purpose: to aid local sales representatives as they introduce Biogen's new treatment, Eloctate, to local hemophilia chapters  

  • Responsibilities: concepts, sketches/storyboards, client presentation, and art direction

Consumer Playbook

  • Purpose: to be used as a tool for Eloctate sales representatives to learn how to effectively use their sales and informational materials

  • Responsibilities: design and art direction

Rough Concepts

Bravecto

  • Purpose: to introduce a new chew for dogs that can kill and prevent flea/tick infestation for up to 12 weeks

  • Responsibilities: develop ideas that support brand strategy

Glioblastoma

  • Purpose: to introduce a new treatment that provides extended survival times for terminal cancer patients

  • Responsibilities: develop ideas that support brand strategy

Epiduo Gel

Global Summit Convention Video

  • Purpose: to inspire sales representatives at the opening of a global sales meeting

  • Responsibilities: concepts, sketches/storyboards, and art direction

Patient Profile/Pediatric iPad Sales Aid

  • Purpose: to act as an interactive iPad tool for sales representatives to use when detailing Epiduo Gel to dermatologists

  • Responsibilities: concepts, client presentation, sketches, designs, Photoshop retouching, and art direction

Differin Gel 

Re-Branding

  • Purpose: to re-brand Differin Gel as a cosmetic tool that appeals to the adult female demographic

  • Responsibilities: concepts, client presentation, market research, and execution of campaign tactics

iPad Sales Aid

  • Purpose: to act as an interactive iPad tool for sales representatives to use when detailing Differin Gel to dermatologists

  • Responsibilities: client presentation, design, and art direction

Armada

Specialty Pharmacy Summit Materials

  • Purpose: to support a convention with various digital and printed materials

  • Responsibilities: concepts, client presentation, design, and art direction

Miscellaneous Logo Designs

  • Purpose: to design meaningful new or updated logos relevant to each brand

  • Responsibilities: concepts, client presentation, and design (logos currently still in use for these brands)